Our Three Step Process
Climbing the Ranks with SEO
Our Three Step Process
Climbing the Ranks with SEO
How ongoing SEO efforts helped a local roofing company dominate Google search and triple their organic leads.
Challenge:
After launching a new website, a Cleveland-based roofing contractor noticed their organic traffic was stagnant. Despite having a well-built site, they struggled to show up on local searches for relevant terms like “roof repair near me” or “shingle replacement Cleveland.” Competitors with older websites were still outranking them.
Solution:
We developed a 3-part SEO campaign to improve visibility and bring more inbound leads through organic search:
Technical SEO Audit & Fixes: Identified and resolved indexing issues, improved site speed, added schema markup, and submitted updated XML sitemaps to Google Search Console.
Content Strategy: Wrote and published optimized blog posts and service pages targeting high-intent keywords tied to roofing needs (e.g. “storm damage roof repair,” “flat roof installation”).
Local SEO Optimization: Claimed and enhanced their Google Business Profile, added geo-tagged images, gathered citations, and encouraged reviews with follow-up email templates.
Results:
Within 90 days, the site moved to the top 3 organic spots for five high-volume keywords. Traffic tripled, and they received 27 quote requests directly from organic search—all without paying for ads.
Challenge:
After launching a new website, a Cleveland-based roofing contractor noticed their organic traffic was stagnant. Despite having a well-built site, they struggled to show up on local searches for relevant terms like “roof repair near me” or “shingle replacement Cleveland.” Competitors with older websites were still outranking them.
Solution:
We developed a 3-part SEO campaign to improve visibility and bring more inbound leads through organic search:
Technical SEO Audit & Fixes: Identified and resolved indexing issues, improved site speed, added schema markup, and submitted updated XML sitemaps to Google Search Console.
Content Strategy: Wrote and published optimized blog posts and service pages targeting high-intent keywords tied to roofing needs (e.g. “storm damage roof repair,” “flat roof installation”).
Local SEO Optimization: Claimed and enhanced their Google Business Profile, added geo-tagged images, gathered citations, and encouraged reviews with follow-up email templates.
Results:
Within 90 days, the site moved to the top 3 organic spots for five high-volume keywords. Traffic tripled, and they received 27 quote requests directly from organic search—all without paying for ads.
How ongoing SEO efforts helped a local roofing company dominate Google search and triple their organic leads.
Challenge:
After launching a new website, a Cleveland-based roofing contractor noticed their organic traffic was stagnant. Despite having a well-built site, they struggled to show up on local searches for relevant terms like “roof repair near me” or “shingle replacement Cleveland.” Competitors with older websites were still outranking them.
Solution:
We developed a 3-part SEO campaign to improve visibility and bring more inbound leads through organic search:
Technical SEO Audit & Fixes: Identified and resolved indexing issues, improved site speed, added schema markup, and submitted updated XML sitemaps to Google Search Console.
Content Strategy: Wrote and published optimized blog posts and service pages targeting high-intent keywords tied to roofing needs (e.g. “storm damage roof repair,” “flat roof installation”).
Local SEO Optimization: Claimed and enhanced their Google Business Profile, added geo-tagged images, gathered citations, and encouraged reviews with follow-up email templates.
Results:
Within 90 days, the site moved to the top 3 organic spots for five high-volume keywords. Traffic tripled, and they received 27 quote requests directly from organic search—all without paying for ads.
Other Projects
More Ways We Help Contractors and Trades Pros Grow Online
Explore real-world examples of how Toolbelt Tech helps electricians, HVAC companies, plumbers, and general contractors increase leads, improve visibility, and win more jobs through smart digital strategies.
Other Projects
More Ways We Help Contractors and Trades Pros Grow Online
Explore real-world examples of how Toolbelt Tech helps electricians, HVAC companies, plumbers, and general contractors increase leads, improve visibility, and win more jobs through smart digital strategies.
Other Projects
More Ways We Help Contractors and Trades Pros Grow Online
Explore real-world examples of how Toolbelt Tech helps electricians, HVAC companies, plumbers, and general contractors increase leads, improve visibility, and win more jobs through smart digital strategies.